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Excerpt from Master Merchandising: And the Dominant Idea
HE vital spark of an advertising campaign is the merchandising plan behind it.
Though a commodity have great merit though advertising copy be forceful - though the media of publicity be wisely chosen yet, if the merchandising plan be weak, the entire advertising structure will fall.
Master merchandising takes up an article at its source, builds up enthusiastic promotion for its sale in the producer's own organization, makes sure of the necessary assistance from distributor and retailer, and oils the mechan ism that Will move the merchandise from the producer to the consumer in repeated sales.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
bound: 70 pages
publisher: Forgotten Books (May 9, 2017)
isbn: 1330279530, 978-1330279533,
weight: 3.8 ounces (